ElectronicProducts.com Partners with PopularMechanics.com to Enhance User’s Content Experience
03-05-2010
Uniondale, N.Y. -- -
ElectronicProducts.com has teamed up with its sister website to add nine channels of content from PopularMechanics.com to its website.
ElectronicProducts.com now provides readers with nine channels of content from PopularMechanics.com (http://www2.electronicproducts.com/PopularMechanics.aspx) to enhance their experience on the site. The recently launched channels cover everything from Energy Technology, Industry Technology, Military & Law Enforcement Technology, and Robotics, to Technology Reviews and Transportation Technology. Now readers can enjoy articles from the Popular Mechanics’ Robotics channel such as “New Underwater Explorers Go Where Scientists Can’t” and “Rebel Engineers Sit with NASA to Chart Future of Manned Space” on the Air & Space channel. This content is a good complement to ElectronicProducts.com’s network of feature articles, product news and highlights, videos, reference designs, eBooks, blogs, and much more.
“A partnership with ElectronicProducts.com is a natural fit for us as there is great synergy between the two brands,” says Matthias Wolf, Online Advertising Director at Popular Mechanics. “Our consumer-oriented approach to technology and science provides a nice balance to Electronic Products’ trade focus. And the fact that we are held by the same parent company makes the integration even more seemless.”
ElectronicProducts.com sponsors have also been given the opportunity to benefit from this arrangement as well. At launch time, three channels—Air & Space, Technology How To and Technology Upgrade—are sponsored by Digi-Key.
“Many of our readers grew up with Popular Mechanics and are still fascinated by the applications in motion today,” says Bill Barron, VP Publishing Director of Hearst Electronics Group. “We will be featuring content from Popular Mechanics, showcasing many of the end products from our readers’ design work in a fun and inspiring way.”
For more information, visit http://www2.electronicproducts.com/PopularMechanics.aspx
About Hearst Electronics Group
Hearst Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, websites, magazines, webcasts, inventory access tools, and databases are invaluable resources for engineers involved in product design. Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of the Hearst Corporation. For additional information about Hearst Electronics Group, please visit http://www.hearstadvantage.com.
For more infomation contact:
Bill Barron
Hearst Electronics Group
516-227-1322
Related Links:
http://www2.electronicproducts.com/PopularMechanics.aspx
http://www2.electronicproducts.com/
