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EmbeddedDeveloper.cn launched for Chinese Market

02-17-2009

Uniondale, NY and Beijing, China -

New Embedded Developer China Site helps Engineers in the Research and Evaluation Phase of the Development cycle

New site lets engineers find and compare processor functions and features in the Chinese language.

Uniondale, NY and Beijing, China, February 17, 2009—Hearst Business Media Electronics Group, the largest publisher of information to the electronics industry, IDG, the world’s leading technology media, research and events group, and Convergence Promotions, the leading provider of Semiconductor Alliance programs in the Embedded Industry, today announced the formation of Embedded Developer, China. The new site will be a Chinese language version modeled on the popular Global (English) version, http://www.EmbeddedDeveloper.com.

The Site, http://www.EmbeddedDeveloper.cn, will be hosted by 21IC, the premier site in China for engineers, with over 50,000 visits per day (over 18 million per year). 21IC is a winning blend of up-to-date business news, technical articles on electronic design and applications and new product information, and Embedded Developer is the foremost destination for engineers in the chip evaluation phase of the development cycle.

Commenting on the launch of Embedded Developer, China, Glenn ImObersteg, the President of Embedded Developer, states “The combination of these sites and Hearst Electronics Group China is a perfect fit. Embedded Developer China is a huge benefit to engineers in the research and evaluation phase of the design cycle, and an ideal medium for manufacturers looking for a platform to provide these solutions in China. Embedded Developer’s intuitive research engines will help engineers speed their chip evaluation time by allowing them to quickly find and compare chips from different manufacturers. After selection, they can download data sheets, send an RFQ, order samples from a distributor and compare and purchase the development tools that support it—without ever leaving the site.”

Daphne Liu, Executive Publisher of Electronic Products China, states “EmbeddedDeveloper.cn will help Chinese local engineers find the best solution to their embedded challenges, and spend more time in innovation and research.”

Bill Barron, Vice President & Publishing Director, Hearst’s Business Media’s Electronics Group, comments “China is the world’s fastest-growing market for companies selling semiconductors and components. Hearst Business Media & IDG believe the China market will continue to increase in importance in the years to come and the addition of Embedded Developer to our portfolio dramatically broadens our ability to serve the target audience of engineers as well as the semiconductor companies, tools suppliers, and the distributors trying to reach them.”

Visit the EPC booth (2S10/2S14 ) at iiC China in Shenzhen, on February 26 and 27 for a demonstration of the site.
Companies wishing to participate in this program can speak with Bob Smith, the Chief Technical Officer of Embedded Developer, who will be present at the EPC Booth during the event. Bob can be also be reached for an appointment during iiC at , or +1 (512) 299-8603.

About Hearst Business Media’s Electronics Group and Hearst Business Media
Hearst Business Media’s Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools and databases are invaluable resources for engineers involved in product design. Hearst Business Media’s Electronics Group is part of Hearst Business Media (HBM), an operating group of Hearst Corporation. HBM operates more than 20 business-to-business information services, electronic databases, and publications. Among its core competencies is the aggregation of time-sensitive price, and product and technical information that is integrated into business and professional processes. For additional information about Hearst Business Media’s Electronics Group, please visit http://www.hearstadvantage.com.

About IDG
IDG is the world’s leading technology media, research, and event company.
IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net, which comprises more than 400 targeted Web sites in 85 countries.
IDG is also a leading producer of 168 computer-related events worldwide, and IDG’s research company, IDC, provides global market intelligence and advice through 51 offices in 50 countries. Company information is available at http://www.idg.com.

About Convergence Promotions
Convergence Promotions is the premier provider of Alliance Partner Programs in the embedded industry, delivering partner programs that serve as a catalyst, bringing like-minded businesses together. These programs create synergy for sponsors and partners by providing an environment that fosters business relations, creates customer awareness to increase sales for both the sponsor and their partners and encourages technical discussion to improve products. Their flagship program, Embedded Developer, is a global leader in providing solutions for engineers in the research and evaluation phase of the design cycle. Company information is available at http://www.convergencepromotions.com.

For more infomation contact:

Glenn ImObersteg
EmbeddedDeveloper.com
925-516-6227

Daphne Liu
Electronic Products China
86-10-5172-7141